Just Say NO to AI Photos

Last Updated 1/8/2026

It's a definite DON'T.

Can AI be fun? Sure. Is it good for marketing? Nope.

If you're marketing food (or your storefront, your products, etc.), showcasing FAKE "photos" of your stuff is not a good strategy. Here's why:

1) It's fake.

2) It doesn't actually represent your stuff.

3) Many people will notice that it's fake, which can turn them away from your brand.

4) AI stuff looks... weird. 

5) You're setting unrealistic expectations - does your pie really look like that? Does your storefront really look that good? Don't set your customers up for disappointment.

You're 100% better off showcasing your REAL food. Your ACTUAL products. AUTHENTIC people and places. Setting APPROPRIATE expectations.

Watch this video for more insights into the use of AI in marketing:  https://youtu.be/u2cTzc8NpUc?si=cLsCgRAl0K1nQX_i 

Want to exude authenticity? Do this instead:

• Set up a photo shoot with a local photographer or videographer

• Learn how to take great photos of your food and products (I can help!) Visit this past blog post to get started!

• Include your real employees and customers in your photos and videos (with their permission) - people love to see people they know!

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